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They then simply scroll through the menu pictures and order the meal that most appeals. With just a couple of clicks these applications enable anyone in any location to find with ease the most popular local restaurants.
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The reason why these new delivery-apps are so popular, especially among Chinese urbanites, is clear. All appear in the 2015 top 10 Chinese delivery-app download-charts, according to China's market research provider ASKCI Consulting. Among the big players in this regard are such apps as Meituan Waimai, ele.me, Taobao delivery-app Tao Diandian, Baidu Waimai, and the Chinese online-mall delivery-app Jingdong. Many successful Chinese online food delivery platforms in addition to the delivery-apps operated by big chains like McDonalds have appeared on the market in the last few years. Analysts predict that in the coming five years this market is likely to continue to grow, and that by the year 2018 it will probably reach a total volume of RMB 245,5 billion (US $375 billion). In 2015 the Chinese market for online delivery-service providers reached a business volume of RMB 45.8 billion, around US $7 billion – a 200 percent growth in comparison to 2014, according to statistics released by leading mobile app analytical data product Analysys Qianfan. One industry in this field that has particularly thrived in China for several years is the online delivery-service portals and delivery-apps sector. are generally willing to supplement their calories from less nutritious sources like snacks, fast food, and instant meals, in China – country of gourmands – people are more selective.īusiness savvy people, therefore, have made a virtue out of necessity by formulating online-to-offline business models that enable the ordering and delivery of nutritious and tasty meals as part of today's modern, high-pressure lifestyle. No matter due to work or time pressure, or a larger disposable income that allows for time-saving and convenient alternatives, there are multiple reasons why today's big-city singletons – in either Boston or Beijing – are loath to peel their own onions in their own kitchens.Īlthough people in Britain or the U.S. In other words, these days the common people of Britain, the United States, and China spend less than one hour a day preparing their own meals. However, all three countries scored below the worldwide average of 6.4 hours per week. The astonishing results showed that participants from Great Britain and the U.S., for example, spend an average 5.9 hours each week in their kitchens, and at 5.8 hours a week, the figure for China was almost the same. Researchers asked the 27,000 participants, aged 15 and above from 22 countries, how much time they actually spent in their kitchen each week preparing food. The large-scale international survey carried out last March by GfK, Germany's biggest consumer research association, proved this trend. The reality today is that we spend far less time in the good old home kitchen than we did just a few decades ago. The tradition of mothers and grandmothers handing down culinary expertise to their daughters and granddaughters from their post at the cooker is gone. Urbanites in particular seem to have bid farewell to the cooking tradition, and some are incapable of preparing a regular meal on their own. However, these days the kitchen in many households is often a cold, deserted place. GOOD food is the foundation of genuine happiness," so-called French "king of chefs" and "chef of kings" Auguste Escoffier (1846-1935), celebrated for his book Le Guide Culinaire, once said. Dining in the App Era – Young Start-ups Remodel China's Food Delivery Market